The Story of Callisto Media Consulting
Dating back thousands of years, the story of Callisto and her immortal fate is not without controversy.
Many believe, Callisto, the daughter of the King of Arcadia is innocently tricked and seduced by Zeus, the God of Thunder and Sky.
When Artemis the Huntress, Goddess of chastity, wild animals, the moon and the natural environment, discovers she is with child, she is banished forever, turning her into a “great bear,” but not before she gives birth to a son, Arcas.
As destiny would have it, Callisto mistakenly wanders into the Arcadian kingdom and is about to be slayed at the point of a spear by her own son Arcas who does not know the bear is his own mother.
At the prospect of seeing Callisto killed by her son, Zeus the God who defiled her honor intervenes, placing her high in the heavens. To this day, the “great bear” has become the single most widely recognized constellation in the entire universe.
Callisto’s date with destiny is what we now refer to as The Big Dipper.
The Big Dipper, also known as Ursa Major, is the only constellation according to Homer’s, “The Odyssey” which never sinks below the horizon or bathes in the ocean’s waves and is therefore used as the primary celestial reference point and navigational guide.
In a final twist of irony, the leading edge of Callisto’s 7 celestial stars point directly to the North Star, also known as Polaris.
By all navigational and guiding principles, Polaris symbolizes TRUE NORTH.
Our desire is for Callisto Media Consulting to provide that same navigational guidance, based upon strategic media principles that point to and define TRUE NORTH for our clients and ourselves.